Building & Closing the Sale: Influence, Engage & Win the Deal
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Course Information
1 Day Course
Fee: $680 (before GST)
Course Dates:
- 17th Nov 2026
- 15th Dec 2026
- 15th Jan 2027
- 16th Feb 2027
- 15th Mar 2027
- 15th Apr 2027
Time: 9.15am – 5pm
Contact: [email protected]
Venue: Pan Pacific Singapore/Holiday Inn Singapore Atrium/Others
Note:
- Tea breaks and buffet lunch will be served. Car parking coupons are available upon request.
- For 3 pax and above, 10% discount across the board
Course Introduction
Sales professional today know that successful selling is part of an overall process and not just hard-sell presentation and closing techniques. You must learn the art of uncovering your prospect’s hidden motivations and then you must learn to ask for the business. However, closing the sale is difficult for most sales representatives or service industry professionals. Some Studies estimate that in more than 60% of sales meetings, there is no attempt by the seller to close the sale.
In the past, sales training has focused on filing the heads of participants with us many closing “tactics” as possible. BUILDING AND CLOSING THE SALE teaches you that closing is an integral part of an orchestrated selling process. You will not be given a dozen closing speeches to memorize, or a long list of “power words” to use on your prospects – today’s customers are too sophisticated for that. With the examples, instructions, and exercises in this course you will learn how to build rapport and trust with your prospect, ask open-ended, attention-getting, and probing questions, handle objections, and set the stage for an easy, natural, and effective closing transaction every time.
Learning Outcome
- To increase your changes of consistently successful sales by building rapport and trust.
- To learn how to address questions and objections with confidence.
- To show you how to tailor your sales demonstration to each client.
- Develop communication process easier and usually more effective.
- Build and develop a bond and become empathetic.
- Develop customer communication and boost customer loyalty.
Course Outlines
Topic 1. Building Rapport
- Closing: An essential part of the selling process
- Rapport = Trust
- Pre-Interview Trust Builders
- Communication Techniques that build Trust
- Opportunity: A Favorable Juncture of Circumstances
- Finding Something in Common is a Myth
Topic 2. An Ethical Approach to Closing Success
- Uncovering Prospect’s Needs
- Ask a Provocative Question
- To Obtain the Keys to Fort Knox, Use a Take-Away Transition
- Avoid the Product or Service Trap
Topic 3. Ask In-Depth, Probing Questions
- Producing Profitable Interactions
- Ask Open-Ended Questions
- Phrase Questions Carefully
- Rephrase and Redirect to Maintain Control
- Deal with Negatives Heal-On
- Use the Most Powerful Principal in Communications
Topic 4. Demonstrations That Close
- The Demonstration Phase of Closing
- Appeal to your Prospect’s Emotions
- Three Important Rules
- Give Intellectual Proof
- Ask Trial Closing Questions
- Answer Objections as Questions, Not as a Roadblock to Your Sale!
- Beginning the Close
Topic 5. Closing is a Process
- Finalizing Your Sale
- Recognizing Buying Signals
- Create a Sense of Urgency
- Just Ask!
Methodology
- Q&A
- Video
- Facilitated discussions
- Mini presentation
- Team exercise
- Learning aid
- Trainer’s sharing
- Case studies
- Personal reflection